Strategic Growth & Transformation Executive

Building scalable growth systems for modern enterprises. Integrating experimentation, analytics, and customer acquisition infrastructure into measurable growth.

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Transformation Initiatives

Selected growth projects

OneMain Financial

GenAi Strategy

GenAi Infrastructure

OneMain Financial

GenAi Strategy

Insightsoftware

Integrated Revenue Engine

Revenue Engine

Insightsoftware

Integrated Revenue Engine

See all projects

Executive perspective

How I approach transformation

I help organizations modernize and scale customer acquisition systems. Integrating experimentation, analytics, media strategy, and cross functional operating models into measurable revenue growth.

Over the past 20 years, I’ve worked across financial services, SaaS, and enterprise technology environments, helping organizations modernize fragmented acquisition ecosystems through experimentation infrastructure, analytics modernization, media optimization, and operational transformation

More about me

Operating pillars

How I drive transformation

Growth Operating Systems

Scalable acquisition infrastructure integrating analytics, experimentation, and customer lifecycle strategy.

Experimentation Infrastructure

High-velocity testing frameworks that accelerate learning and improve organizational decision-making.

Revenue Economics

Improving acquisition efficiency through CAC optimization, attribution strategy, and operating leverage.

Enterprise Transformation

Cross-functional modernization spanning marketing, analytics, engineering, and product operations.

Analytics & Decision Systems

Modernizing fragmented data environments into actionable growth intelligence.

Ai & Operational Scale

Applying modern AI workflows and automation systems to accelerate growth operations and execution.

View executive experience

Enterprise Experience

Worked across Fortune 500 financial services, enterprise SaaS, and high-growth digital platforms spanning acquisition, experimentation, analytics, AI operations, and digital transformation.

Selected organizations include:
Adobe, JPMorgan Chase, OneMain Financial, insightsoftware, eBay, Hewlett Packard, Yahoo, Realtor.com, Carrington Mortgage, and Nationstar/Xome.

Executive Perspectives

"In nearly two decades in digital marketing, I’ve rarely met someone who understands the industry as deeply as Warren. He combines technical expertise, strategic thinking, and the ability to drive high-impact execution across teams. Warren is a true industry visionary"
Brin Rauschenbach
CEO, Add3
1/4
"Warren is a strong strategic marketing executive with a rare ability to connect digital mechanics, analytics, and business strategy into measurable results. His work consistently demonstrated clear ROI and organizational impact."
Jesus Gaytan
Product Lead, Amazon
2/4
"Warren combines deep expertise in analytics, and digital strategy with a highly collaborative leadership style. At Adobe, he consistently brought analytical rigor, thoughtful recommendations, and cross-functional partnership to complex initiatives."
Jason Okui
Data Product Management, Adobe
3/4

"In nearly two decades in digital marketing, I’ve rarely met someone who understands the industry as deeply as Warren. He combines technical expertise, strategic thinking, and the ability to drive high-impact execution across teams. Warren is a true industry visionary"
Brin Rauschenbach
CEO, Add3
1/4
"Warren is a strong strategic marketing executive with a rare ability to connect digital mechanics, analytics, and business strategy into measurable results. His work consistently demonstrated clear ROI and organizational impact."
Jesus Gaytan
Product Lead, Amazon
2/4
"Warren combines deep expertise in analytics, and digital strategy with a highly collaborative leadership style. At Adobe, he consistently brought analytical rigor, thoughtful recommendations, and cross-functional partnership to complex initiatives."
Jason Okui
Data Product Management, Adobe
3/4

"In nearly two decades in digital marketing, I’ve rarely met someone who understands the industry as deeply as Warren. He combines technical expertise, strategic thinking, and the ability to drive high-impact execution across teams. Warren is a true industry visionary"
Brin Rauschenbach
CEO, Add3
1/4
"Warren is a strong strategic marketing executive with a rare ability to connect digital mechanics, analytics, and business strategy into measurable results. His work consistently demonstrated clear ROI and organizational impact."
Jesus Gaytan
Product Lead, Amazon
2/4
"Warren combines deep expertise in analytics, and digital strategy with a highly collaborative leadership style. At Adobe, he consistently brought analytical rigor, thoughtful recommendations, and cross-functional partnership to complex initiatives."
Jason Okui
Data Product Management, Adobe
3/4