THE ROOM
THE ROOM
Why I Rebuilt the Roundtable
Why I Rebuilt the Roundtable
Why I Rebuilt the Roundtable
Every generation of technology creates a moment when nobody has the answers.
Every generation of technology creates a moment when nobody has the answers.
Twenty years ago that moment was search. Google’s algorithm changed constantly. New tools appeared every month. Nobody knew what worked. The people building the future needed somewhere they could speak honestly.
Twenty years ago that moment was search. Google’s algorithm changed constantly. New tools appeared every month. Nobody knew what worked. The people building the future needed somewhere they could speak honestly.
So we built one.
So we built one.
The group became known as Silicon Valley Search Engine Roundtable. Hundreds of search leaders joined. Members represented companies worth over a trillion dollars in market capitalization. We met online. We met over dinner. We met at conferences.
The group became known as Silicon Valley Search Engine Roundtable. Hundreds of search leaders joined. Members represented companies worth over a trillion dollars in market capitalization. We met online. We met over dinner. We met at conferences.
People shared experiments they couldn’t publish anywhere else. Not because it was exclusive. Because trust produced better conversations.
People shared experiments they couldn’t publish anywhere else. Not because it was exclusive. Because trust produced better conversations.
“Trust produced better conversations.”
“Trust produced better conversations.”
“Trust produced better conversations.”
Years later, many of those members became some of the most influential people in search marketing. Some became CMOs. Some built agencies. Some built software companies. Some shaped the industry itself.
Years later, many of those members became some of the most influential people in search marketing. Some became CMOs. Some built agencies. Some built software companies. Some shaped the industry itself.
The friendships outlasted the platform.
The friendships outlasted the platform.
Today, it feels like we’re standing in that same moment again.
Today, it feels like we’re standing in that same moment again.
Only this time it isn’t search. It’s AI.
Only this time it isn’t search. It’s AI.
Search is being reinvented. Discovery is changing. Marketing operating models are changing. Measurement is changing. Entire organizations are changing.
Search is being reinvented. Discovery is changing. Marketing operating models are changing. Measurement is changing. Entire organizations are changing.
Nobody has all the answers. Which means we need the room again.
Nobody has all the answers. Which means we need the room again.
“We need the room again.”
“We need the room again.”
“We need the room again.”
This isn’t nostalgia. It’s Version Two.
This isn’t nostalgia. It’s Version Two.
We kept the parts that mattered. Private discussion. No competitors. Trusted relationships. Real practitioners. Shared learning. Then rebuilt everything else for today’s enterprise marketing leader.
We kept the parts that mattered. Private discussion. No competitors. Trusted relationships. Real practitioners. Shared learning. Then rebuilt everything else for today’s enterprise marketing leader.
The goal isn’t networking. It’s helping each other navigate one of the biggest technology shifts of our careers.
The goal isn’t networking. It’s helping each other navigate one of the biggest technology shifts of our careers.
Welcome Back.
Welcome Back.
Welcome Back.
The room is open.
The room is open.
The room is open.
If you’d like to see what we’ve built, start here.
If you’d like to see what we’ve built, start here.
If you’d like to see what we’ve built, start here.
See how the community works, what members experience, and why it’s designed differently.
See how the community works, what members experience, and why it’s designed differently.
If you’re already convinced we’re solving the same problem, I’d love to hear from you.
If you’re already convinced we’re solving the same problem, I’d love to hear from you.