Over the past 20 years, I’ve helped organizations modernize and scale customer acquisition systems across financial services, SaaS, and enterprise technology environments.
My work has centered around integrating experimentation infrastructure, analytics modernization, media optimization, and cross-functional operating models into measurable growth outcomes.

I’ve led growth transformation initiatives spanning acquisition strategy, experimentation systems, revenue infrastructure, analytics modernization, and organizational alignment. Partnering across marketing, engineering, product, analytics, and executive leadership teams. The environments I’ve operated in have required measurable growth, operational discipline, and scalable execution at enterprise level.