AI & GROWTH ADVISORY
AI & GROWTH ADVISORY
AI & GROWTH ADVISORY
Growth systems built
for how acquisition
actually works now.
Growth systems built
for how acquisition
actually works now.
Growth systems built
for how acquisition
actually works now.
I work with executive teams to modernize digital acquisition, build operationally sound experimentation systems, and identify where AI can improve growth operations — without the distraction of hype.
I work with executive teams to modernize digital acquisition, build operationally sound experimentation systems, and identify where AI can improve growth operations — without the distraction of hype.
I work with executive teams to modernize digital acquisition, build operationally sound experimentation systems, and identify where AI can improve growth operations — without the distraction of hype.
START A CONVERSATION
START A CONVERSATION
START A CONVERSATION
VP-level
VP-level
VP-level
Executive experience across growth, acquisition & digital platforms
Executive experience across growth, acquisition & digital platforms
Executive experience across growth, acquisition & digital platforms
PE to SaaS
PE to SaaS
PE to SaaS
Financial services, mortgage, enterprise software, digital marketplaces
Financial services, mortgage, enterprise software, digital marketplaces
Financial services, mortgage, enterprise software, digital marketplaces
End-to-end
End-to-end
End-to-end
Strategy through implementation — not decks that stop at the recommendation
Strategy through implementation — not decks that stop at the recommendation
Strategy through implementation — not decks that stop at the recommendation
WHAT I DO
WHAT I DO
Strategy and execution, from the same seat.
Strategy and execution, from the same seat.
Strategy and execution, from the same seat.
Most advisory relationships fail because the strategy and the execution live in different rooms. I’ve held VP-level roles in digital growth and customer acquisition — which means I know what happens after the slide deck, and I’ve been accountable for it.
Most advisory relationships fail because the strategy and the execution live in different rooms. I’ve held VP-level roles in digital growth and customer acquisition — which means I know what happens after the slide deck, and I’ve been accountable for it.
I advise growth-stage and enterprise organizations on the structural changes happening in digital acquisition: AI’s disruption of search and intent signals, the rising cost of paid media inefficiency, the slow death of attribution models that no longer reflect reality, and the organizational friction that prevents growth teams from moving quickly.
I advise growth-stage and enterprise organizations on the structural changes happening in digital acquisition: AI’s disruption of search and intent signals, the rising cost of paid media inefficiency, the slow death of attribution models that no longer reflect reality, and the organizational friction that prevents growth teams from moving quickly.
The work is specific, operational, and built to last — not a framework delivered once and left to implementation teams who weren’t in the room.
The work is specific, operational, and built to last — not a framework delivered once and left to implementation teams who weren’t in the room.
SERVICES
Advisory engagements that move the needle on actual problems.
Advisory engagements that move the needle on actual problems.
Advisory engagements that move the needle on actual problems.
01
AI Growth Diagnostic
AI Growth Diagnostic
A structured review of your acquisition systems, experimentation maturity, martech stack, analytics quality, and AI readiness — delivered as a prioritized operating roadmap.
A structured review of your acquisition systems, experimentation maturity, martech stack, analytics quality, and AI readiness — delivered as a prioritized operating roadmap.
02
Growth Systems Advisory
Growth Systems Advisory
Ongoing fractional advisory for growth and marketing leadership. Covers paid media strategy, experimentation velocity, performance reporting, and organizational alignment.
Ongoing fractional advisory for growth and marketing leadership. Covers paid media strategy, experimentation velocity, performance reporting, and organizational alignment.
03
Acquisition Transformation
Acquisition Transformation
Structured engagements for companies rebuilding digital acquisition — channel strategy, CAC reduction, media buying architecture, and cross-functional operating models.
Structured engagements for companies rebuilding digital acquisition — channel strategy, CAC reduction, media buying architecture, and cross-functional operating models.
04
Experimentation Operating System
Experimentation Operating System
Build or repair a testing culture: program design, tooling selection, hypothesis frameworks, velocity improvement, and organizational alignment around experimentation outcomes.
Build or repair a testing culture: program design, tooling selection, hypothesis frameworks, velocity improvement, and organizational alignment around experimentation outcomes.
05
AI Workflow Integration
AI Workflow Integration
Identify where AI tools create genuine operating leverage in growth functions — content operations, reporting, audience intelligence, search adaptation — and design the implementation path.
Identify where AI tools create genuine operating leverage in growth functions — content operations, reporting, audience intelligence, search adaptation — and design the implementation path.
06
Executive Advisory & Board Prep
Executive Advisory & Board Prep
Strategic support for CMOs, CGOs, and PE-backed operating executives — growth narrative development, board-level reporting, digital due diligence, and post-acquisition integration planning.
Strategic support for CMOs, CGOs, and PE-backed operating executives — growth narrative development, board-level reporting, digital due diligence, and post-acquisition integration planning.
WHO I WORK WITH
Built for organizations where growth complexity is real.
Built for organizations where growth complexity is real.
Built for organizations where growth complexity is real.
PE-BACKED
Portfolio companies in scale-up or integration phases
Portfolio companies in scale-up or integration phases
Portfolio companies in scale-up or integration phases
Companies under PE ownership where growth operations need to be professionalized, acquisition economics improved, and systems modernized on compressed timelines.
Companies under PE ownership where growth operations need to be professionalized, acquisition economics improved, and systems modernized on compressed timelines.
GROWTH-STAGE
Series B–D companies building durable acquisition engines
Series B–D companies building durable acquisition engines
Series B–D companies building durable acquisition engines
Companies that have found initial traction and need to move from founder-led growth to a scalable, data-driven operating model before the next capital raise or expansion phase.
Companies that have found initial traction and need to move from founder-led growth to a scalable, data-driven operating model before the next capital raise or expansion phase.
FINTECH / CONSUMER FINANCE
Regulated industries with complex acquisition economics
Regulated industries with complex acquisition economics
Regulated industries with complex acquisition economics
Organizations where compliance constraints, long customer journeys, and CAC/LTV sensitivity demand a more disciplined approach to digital acquisition and media efficiency.
Organizations where compliance constraints, long customer journeys, and CAC/LTV sensitivity demand a more disciplined approach to digital acquisition and media efficiency.
ENTERPRISE / SAAS
Marketing organizations navigating AI disruption
Marketing organizations navigating AI disruption
Marketing organizations navigating AI disruption
Enterprise marketing teams and SaaS companies whose existing playbooks — particularly around SEO, SEM, and demand generation — are being structurally challenged by AI-driven search behavior.
Enterprise marketing teams and SaaS companies whose existing playbooks — particularly around SEO, SEM, and demand generation — are being structurally challenged by AI-driven search behavior.